After more than a year of rebuilding, waiting, hoping, and pushing through endless challenges… Soma is officially OPEN again in Biltmore Village — and Asheville couldn’t be happier to welcome them back.
What many folks don’t know is that Soma didn’t just lose their Asheville store during the hurricane — they lost TWO. One in Florida, and one right here in the Village.
Two strikes in one devastating storm.
But they never gave up.
Instead of retreating, Soma doubled down on their commitment to our community, investing more time, energy, and resources to rebuild their Asheville location from the ground up. And with the incredible help of Samantha and the dedicated team, the doors are open, the lights are on, and Soma is back where they belong.
A Little Soma History: Comfort, Beauty & Purpose
Soma Intimates launched in 2004 with a simple mission:
Make women feel beautiful, supported, and comfortable — without compromise.
From day one, Soma became known for:
- Ultra-soft, body-loving fabrics
- Bras made to actually fit real women
- Cozy sleepwear
- Elegant lingerie
- Everyday essentials with premium comfort
They built a loyal following not just through products, but through personalized customer service, fit expertise, and a welcoming atmosphere that made shopping feel easy and empowering.
What They Offer Today
The newly reopened Biltmore Village store is fully stocked and ready to serve, offering:
✨ Expert bra fittings
✨ Beautiful bras in a wide size range
✨ Soft, luxurious sleepwear and loungewear
✨ Shapewear and smoothing essentials
✨ Travel-friendly fabrics & everyday comfort pieces
If you’re looking to refresh your wardrobe, upgrade your essentials, or shop for holiday gifts — this is the moment.
⭐ What Customers Say (Real Reviews)
“Soma has the most comfortable bras I’ve ever worn. The fit specialists know their stuff and actually listen. Never shopping anywhere else.”
“Their pajamas are like sleeping in a cloud. Seriously — worth every penny!”
With a reputation for comfort and customer service, it’s no wonder the community is thrilled to have them back.
The Village Is Coming Back to Life
Soma reopening is another sign of something beautiful:
Biltmore Village is rebuilding, thriving, and growing again.
The holidays are the perfect time to visit, explore the shops, support local businesses, and help this historic district continue its comeback story.
Welcome back, Soma.
We’re so glad you’re here. 🌿✨
