Asheville is buzzing with excitement as Good Morning America (GMA) prepares to go live from Highland Brewing this Thursday, March 27th — a major national spotlight on the heart, soul, and strength of Western North Carolina.
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Located atop a scenic hill just off Swannanoa River Road, Highland Brewing Company stood strong during the devastating floods brought on by Hurricane Helene. While the surrounding areas were heavily impacted, Highland’s elevated location spared it from major damage — and in true Asheville fashion, they jumped in to help the community where they could.
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Now, six months later, GMA is coming to celebrate the resilience of our city, our people, and the businesses that kept going through it all.
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🎤 Who’s Coming from GMA?
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You can expect some familiar and beloved faces on Thursday morning:
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Robin Roberts – bringing her heartfelt storytelling and grounded optimism
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Sam Champion – delivering the latest updates with that signature energy
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Ginger Zee – covering the climate and weather impacts that shaped this chapter of Asheville’s story
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They’ll be broadcasting live from 7:00–9:00 AM at Highland Brewing, spotlighting stories of survival, support, and revival from across the region. Expect interviews with local business owners, artists, first responders, and community members who’ve played a key role in Asheville’s comeback.
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🌄 Highland Brewing: A Symbol of Strength
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Highland Brewing is more than a place to grab an award-winning pint — it’s a community anchor, gathering place, and now, the backdrop for a national celebration of what it means to rebuild together. The brewery’s commitment to Asheville runs deep, and it’s only fitting that this milestone moment takes place in its lively taproom and expansive outdoor space.
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🕖 Want to Be Part of It?
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Local residents are invited to attend the live taping!
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Arrive by 6:30 AM to be part of the energy
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Bring signs, represent Asheville, and help show the nation what makes this mountain town so special
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Highland will be offering coffee and pastries to early risers who come to support
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💬 Final Thoughts
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This is more than a morning show — it’s a moment for Asheville. A time to reflect, to celebrate, and to showcase our city’s creativity, strength, and unity. So whether you’re watching from home or joining the crowd at Highland Brewing, let’s give GMA and the rest of the country a real taste of what makes Asheville unforgettable.
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🎬 Watch the quick promo video and get ready to rise and shine, Asheville-style.