Every so often, a food truck rolls into Asheville that isn’t just about food — it’s about heart, family, and community. Enter Bric’s Original Dip & Roll Italian Beef, a brand-new truck with a dream 25 years in the making.
We first caught up with Bric and his family at Highland Brewing, where the energy around this truck was undeniable. Crowds were buzzing, folks were smiling, and every sandwich was served with gratitude and pride. And now, you can find them all around town at different locations, spreading the good word — and the good beef.
So… where’s the beef? Right here at Bric’s, Asheville, North Carolina, USA! 🇺🇸
What makes Bric’s stand out?
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They serve beef knuckle — which means they can proudly joke that they’re serving knuckle sandwiches (but don’t worry, not the Mike Tyson kind 😆).
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Their bio says it best: “Built from the grind – fueled by the dip. Bold, beefy, and unapologetically stacked. Serving up Chicago-style Italian beef, dogs, and crave-worthy originals — straight outta Asheville.”
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This dream has been in the works for over 25 years, and in less than two months of launching, they’ve already built a loyal following.
And it’s not just hype. The community is raving:
⭐ “Best Italian beef I’ve had outside Chicago. Juicy, messy, and perfect.”
⭐ “Asheville needed this. Finally, a food truck that knows how to do beef right.”
⭐ “Friendly folks, generous portions, and flavors that keep you coming back.”
When you listen to Bric, what comes through is his gratefulness — not just for his success, but for the way Asheville has embraced his dream and supported his family’s journey.
👉 Got an event or venue looking for an unforgettable food truck? Contact Bric’s Original Dip & Roll Italian Beef. They’ll bring the beef — you bring the appetite.
