Marketing can be tricky, social media marketing is even trickier, and making it work takes skill. Let’s talk about what marketing is not for just a moment. It’s not posting a stream of ads telling folks that they need to buy your product or commission your services. Those were the yellow page days, where you posted an ad, people looked in the book, then found you and called. Nowadays, we come to them through effective online marketing efforts that have been proven over and over.