We’ve got some sweet news straight from Western North Carolina: Timothy Maguire Chocolates, Asheville’s artisanal chocolate maker, is headed back to the Grammy Awards in Los Angeles — and this time, for the fifth year in a row! That’s right, one of our region’s most beloved confectionery brands will once again represent WNC on the national stage at music’s most prestigious awards ceremony.
🍫 From Fairview Kitchen to Grammy Red Carpet
Timothy Maguire Chocolates started in the fall of 2019 in the kitchen of founder Timothy Maguire’s Fairview apartment. What began as a home‑grown passion quickly grew into a full‑blown chocolate brand making waves locally and beyond. Early on, the company began creating custom chocolate sculptures, bars, and bonbons for high‑end clients — including culinary partners like The Biltmore — and soon found itself on the radar of Grammy organizers thanks to unique designs and deep Appalachian flavor influences.
Today, Timothy Maguire operates a much larger chocolate facility in Western North Carolina and has become known for its farm‑to‑table ethos: all chocolates are crafted using locally sourced organic ingredients, with many sourced directly from their own Appalachian farm. From refined bonbons to custom bars and pralines, the craftsmanship has become a signature of the brand, delighting customers both locally and around the country.
🎶 A Little Grammy History
The Grammy Awards themselves have a rich history that stretches back more than six decades. Originally created to honor excellence in the music industry, they were first awarded in 1959 as a way to recognize artistic achievement — much like the Oscars do for film and the Emmys do for television. The idea came out of discussions in the 1950s among music industry leaders who wanted to celebrate musical artistry with a dedicated awards ceremony.
Over the years, the Grammys have evolved into one of the most prestigious annual events in entertainment, attracting the world’s top artists, producers, and performers. Today’s ceremonies, held each year in Los Angeles, feature dozens of awards across genres, from pop and rock to jazz, classical, and world music.
⭐ Why This Matters for Asheville
Having Timothy Maguire Chocolates back at the Grammy Awards — now a regular tradition — is huge for Asheville and Western North Carolina. It’s more than recognition for one company; it’s a spotlight on the quality, creativity, and craftsmanship coming out of our region. Food lovers, chocolatiers, and small business advocates have all watched TMC grow from humble beginnings into a brand known far outside our mountain community. Whether you’re a local or visiting from afar, this success is something we can all be proud of.
While the chocolate shop’s brick‑and‑mortar storefront is still under construction, all of its handcrafted chocolates are available for online delivery and local pickup, and followers can catch exciting Grammy chocolate giveaways on Instagram as the awards approach.
So whether you’re a music lover, a chocolate enthusiast, or just proud to support a homegrown Asheville success story, be sure to follow along and cheer them on as they bring a taste of WNC to this year’s Grammy stage!
