If you thought Asheville’s food truck scene was fire — wait until you meet this one. Enter Bric’s Dip & Roll, the family‑run food truck that brings Chicago‑style Italian beef sandwiches to the Blue Ridge. After a 25‑year dream, this hubby‑and‑wifey team (with their two kids in tow) rolled into town and dropped something serious: the Dip & Roll Original Italian Beef — juice‑soaked roast beef, peppers, giardiniera, and that perfect roll. We caught them parked at a local brewery near Biltmore Village, grabbed russet chips with sport pepper pico for kicks, and dug into that sandwich. Head‑exploding good.
Food Truck Time & Asheville’s Got the Beef!
What makes trucks like this so special? The history of mobile dining stretches back centuries: street vendors in ancient markets, push‑carts in 17th century New York, and chuck wagons feeding folks on the American frontier. Today’s food‑truck renaissance (circa 2008 onward) brought gourmet creativity, social‑media savvy, and a community focus to mobile kitchens.
In Asheville, the scene is ripe. Since storms like Hurricane Helene hit last year, many trucks were wiped out — but others, like Bric’s, rose up fresh and energized. They’re rolling into Asheville, Hendersonville, Black Mountain and surrounding towns, and are available for catering and special events too. You can follow their route on Facebook & Instagram.
We’re so thankful to Bric’s for stepping up and feeding Asheville’s food‑truck family. If you see them parked somewhere local: do yourself a favor. Taste the beef. Taste the dream.
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